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Bonaldo – Off the beaten path

FOR MORE THAN THREE DECADES, BONALDO MONTREAL OWNER, LOUIS PAUZÉ, HAS OFFERED HIS CUSTOMERS A WORLD OF HIGH-QUALIT Y FURNITURE AND EXCEPTIONALLY BEAUTIFUL HOUSEHOLD ACCESSORIES.

Louis Pauzé was already selling furniture some three decades ago, but he was frustrated. Curious and passionate about his field, Pauzé was rather disenchanted with the range of choice for his customers: a small selection of local products, furniture that looked the same from one supplier and store to the next, and the total absence of design imports. Pauzé went to Milan, and the light went on. “There was just no going back,” he recalls. “They had exactly what I wanted to sell. I convinced my boss to buy a piece from the Styling line by Italian company, Bonaldo, and promised him I would buy it myself if nobody else wanted it.” That might well have happened, if the new design hadn’t been publicized in a magazine.

With courage in his heart–and all his savings–Pauzé opened Bonaldo with one armchair and one sofa. He chose the name Bonaldo to distinguish his business from Lacombe, Forget, Corbeil, Tessier and other stores of the time, and to indicate his affiliation with Italian design, creating a strong brand. The first two letters of the logo (in bright red) were also a subtle hint to the store’s mission: BO sounds like “beau,” beautiful, in French.

Fascinated by shapes, colours and fabrics, Pauzé did all the purchasing for the store. He went to all the international furniture shows, but never hesitated to look further and wider. “There’s not much game on the beaten path,” he notes. “Good design is international. Italians are constantly investing in development, so it’s normal for them to have the upper hand. But if you just keep your ear to the ground, you find fantastic companies in Croatia, Norway and elsewhere; companies that make unique items of outstanding quality.” Pauzé’s recipe: look, sense and feel. That’s how he finds those special treasures that aren’t trending elsewhere. “If you just buy what’s trendy, your products have a very short life. I have clients who bought furniture more than 15 years ago, and they still love their pieces as much as ever.” Bonaldo sells design that is meant to last—the kind you pass on to your kids (and that the kids really want!). This requires knowing your clients extremely well, and establishing solid, trusting relationships. Nearly half of Bonaldo’s clients buy after looking through his catalogue (and taking his valuable assistance, of course!).

At Bonaldo, you can expect to find high-end furniture and accessories made by Bonaldo, de Castelli, Prostoria, Punt Mobles, Luceplan and other respected brands. But given the nature of the passionate owner, you also know to expect the unexpected—including playful items that will make you smile. Such are the secrets of this unique boutique that continue to be so very successful.


bonaldo.ca

Bonaldo – Off the beaten path – e-mag